In this course, Crafting an Elevator Pitch led by industry expert Lorena Alarcon-Suarez, students in grades 6-12 will learn how to develop and present an effective, persuasive elevator pitch. Whether you’re pitching a new business idea or sharing a project concept, this course will teach you how to communicate with clarity, engage your audience through storytelling, and deliver a pitch with confidence. By the end of the course, you’ll have created a refined, compelling pitch and gained the skills to present it in a professional setting.
This course offers step-by-step guidance, hands-on activities, and opportunities for feedback, making it ideal for aspiring entrepreneurs, marketers, or anyone looking to master the art of concise communication.
Learning Outcomes
By the end of this course, you will be able to:
- Select and refine a compelling topic, ensuring your pitch focuses on a clear and unique selling proposition (USP).
- Incorporate storytelling techniques to make your pitch relatable and engaging, helping to create an emotional connection with your audience.
- Use facts and data to support your pitch, adding credibility and persuasiveness to your message.
- Deliver a polished, professional pitch, practicing pacing, tone, and clarity, all while keeping your audience’s attention.
Lesson Titles
Selecting a Topic: What and Why?
Learn the fundamentals of an elevator pitch by exploring how to choose a compelling topic and identify a unique selling proposition that differentiates your idea from the rest.
Draft Your Pitch
Begin drafting your elevator pitch, incorporating key facts and statistics to strengthen your message. This lesson focuses on balancing storytelling with data to create a persuasive pitch.
Incorporating Storytelling and Inspiration
Discover how storytelling can make your pitch more memorable and relatable. Learn techniques to weave a narrative into your pitch that will capture attention and inspire action.
Record Your Pitch and Present
Finalize your pitch and practice delivering it with confidence. In this lesson, you’ll record your pitch and receive feedback to help refine your presentation and ensure your message is clear and impactful.
Curriculum
Standards Addressed
Download Guide for Relevant Standards
Introduction
Course Overview
About Your Instructor
Video Lessons
Lesson 1 - Selecting a Topic: What and Why?
Lesson 2 - Draft Your Pitch
Lesson 3 - Incorporating Storytelling and Inspiration
Lesson 4 - Record Your Pitch
About Your Instructor
Lorena Alarcon-Suarez is the founder and head of partnership initiatives at POP Atelier, a company that transforms retail spaces using technology. The company transforms traditional advertising displays into interactive smart solutions. Lorena Alarcon-Suarez uses storytelling to secure long-term relationships with companies that offer solutions for their retail space by describing what her company does and convincing new clients to do business with them and bring their products into the Latin American market.