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Explore how storytelling transforms real estate marketing in this engaging course led by Fayette County’s own real estate expert, Sineat Heintzelman. Students in grades 6-9 will master the art of crafting compelling property listings by integrating persuasive narratives and visual storytelling. Through interactive lessons and creative projects, learners will connect with buyers on an emotional level, showcasing properties in ways that go beyond mere features.

What You’ll Learn
By completing this course, students will gain the ability to:

  • Design engaging property listings that highlight unique features using storytelling techniques.
  • Apply empathy and active listening to align property descriptions with buyer profiles.
  • Create tailored real estate narratives that resonate with specific audiences.
  • Present captivating virtual tours or promotional videos to effectively market properties.

Course Lesson
The curriculum spans approximately 4-5 hours, structured into five lessons:

Lesson 1: Storytelling in Real Estate - approx. 45 min
Learn how storytelling elevates real estate marketing by adding emotional depth and creating lasting impressions.

Lesson 2: Listening to the Buyer - approx. 45 min
Role-play buyer profiles and practice empathy-driven marketing strategies.

Lesson 3: Crafting a Real Estate Listing - approx. 45 min
Write compelling property descriptions that balance creativity and persuasion.

Lesson 4: Presenting Your Listing - approx. 45 min
Develop visual presentations, such as virtual tours or TV-style property promos.

Lesson 5: Feedback and Final Presentation - approx. 45 min
Refine your projects through peer reviews and showcase your final listings in a collaborative setting.

Curriculum

Standards Addressed

Download Guide for Relevant Standards

Introduction

Course Overview
Meet Your Instructor
Course Downloads

Video Lessons

Lesson 1 - Storytelling in Real Estate

Lesson 2 - Listening to the Buyer

Lesson 3 - Crafting a Real Estate Listing

Lesson 4 - Presenting Your Listing

Lesson 5 - Feedback and Final Presentation

About Your Instructor 

Sineat Heintzelman is a seasoned real estate agent who combines industry expertise with a passion for storytelling. Known for her empathetic approach, Sineat helps students see the power of understanding buyer needs and crafting narratives that make properties unforgettable.