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Designed for students in grades 9-12, industry expert Stefanie Jones, Senior Account Manager at SiriusXM, leads this course. The course equips learners with the skills to analyze media campaign data, draw actionable insights, and craft compelling wrap reports. Students will learn to present data visually and narratively, transforming metrics into meaningful stories that engage and inform. A differentiation guide for middle-grade learners ensures accessibility across skill levels.

What You’ll Learn
By completing this course, students will gain the ability to:

  • Design and organize a data-driven media campaign.
  • Analyze campaign metrics to identify key trends and insights.
  • Craft wrap reports that communicate outcomes clearly and persuasively.
  • Use visuals and storytelling techniques to make data engaging.
  • Present campaign results confidently in a professional format.

Course Lessons
This course requires approximately 3-4 hours, divided into five lessons:

Lesson 1: Introduction to Media Campaigns and Client Needs - 45 min
Learn about media campaigns, analyze a client brief, and create a rapid prototype for a YouTube short.

Lesson 2: Monitoring and Adjusting: Uncovering the Story in Campaign Data - 45 min
Explore how to analyze campaign data to uncover trends and propose mid-flight adjustments.

Lesson 3: Wrap Report Challenge: Crafting the Data Narrative - 45 min
Analyze final campaign data and begin constructing a compelling wrap report.

Lesson 4: Completing the Wrap Report: Telling the Campaign Story - 45 min
Finalize the wrap report with clear visuals, actionable recommendations, and polished insights.

Lesson 5: Finalizing and Presenting the Wrap Report - 45 min
Deliver your wrap report presentation, practicing professional storytelling and visual communication.

Curriculum

Standards Addressed

Download Guide for Relevant Standards

Introduction

Course Overview
Meet Your Instructor
Course Downloads

Video Lessons

Lesson 1 - Introduction to Media Campaigns and Client Needs

Lesson 2 -Monitoring and Adjusting: Uncovering the Story in Campaign Data

Lesson 3 - Wrap Report Challenge: Crafting the Data Narrative

Lesson 4 - Completing the Wrap Report: Telling the Campaign Story

Lesson 5 - Finalizing and Presenting the Wrap Report

About Your Instructor 

Stefanie Jones, a Senior Account Manager at SiriusXM, specializes in turning data into actionable narratives. With extensive experience in media and analytics, she guides students to see numbers not just as metrics, but as the foundation of impactful stories. Stefanie’s passion for connecting insights with client needs makes her a trusted mentor in data-driven communication.